Devicescape Strengthens Management Team; New Vice President of Sales and Vice President of Marketing to Drive Next Phase of Growth for Wireless Softwa

September 20, 2005

BRISBANE, Calif.--(BUSINESS WIRE)--Sept. 20, 2005--Devicescape Software, a leader in wireless software for devices, today announced the expansion of its executive team with the appointment of Joseph G. Masarich as vice president of worldwide sales and Glenn Flinchbaugh as vice president of marketing. With impressive track records at respected, high-growth organizations, Masarich and Flinchbaugh will lend their expertise to guide the strategic direction of the company, helping Devicescape to deliver on the promise of life without wires.

As vice president of worldwide sales, Masarich will build out Devicescape's global field operations and will lead company revenue generation. He joins Devicescape with 20 years of executive-level sales and marketing management experience, with a focus on growing emerging companies. During his nine years at Cadence Design Systems, Masarich rose to the executive ranks and played a key role in transitioning the company from a small, niche player, into an industry leader with near billion-dollar revenue. He led sales at privately held Technology Modeling, Inc., and Blaze Software, Inc., successfully establishing and driving revenue with a corresponding substantial increase in company valuation. Masarich also held senior sales and marketing management positions at Summit Design, and demonstrated his entrepreneurial leadership as the president of New Vision Systems.

Flinchbaugh started at Devicescape in 2004 as senior director of marketing, establishing the department and all elements of the marketing function. His promotion to vice president of marketing recognizes his fundamental contribution to the direction and position of the company. A veteran of the device software market, he brings extensive experience in the networking and consumer electronics markets. Prior to joining Devicescape, Flinchbaugh led the embedded Linux software initiative at Wind River Systems. There, he also developed and launched the industry's first full development platforms and software subscription licensing program, and managed the company's product offerings for the data communications and telecom markets, helping grow annual revenue in those segments from $10 million to $100 million. Flinchbaugh also held positions in engineering and product management at Telcordia Technologies (formerly Bell Communications Research).

"Glenn and Joe are first-rate leaders with proven track records of turning ideas into profitable business opportunities," said Dave Fraser, CEO of Devicescape. "I'm thrilled to expand the executive team with such seasoned professionals, as it underscores Devicescape's success and opportunity for continued growth. Their expertise will help further establish Devicescape as a leader in the wireless market."

About Devicescape
Devicescape is a leader in wireless software for devices. The company provides the only complete wireless software platform that empowers device manufacturers to deliver on the promise of life without wires. Leveraging the openness and power of unlicensed spectrum wireless LAN (Wi-Fi, 802.11) and the Linux operating system, the Devicescape platform enables the creation of a broad range of wireless devices that connect easily, coordinate seamlessly and can be managed efficiently. Devicescape allows developers in networking and consumer electronics markets to harness complex wireless technologies, leverage open source and focus on their own innovation, resulting in breakthrough products that are easy to use and manage. Headquartered in Brisbane, Calif., the company is privately held and venture-backed by Kleiner Perkins Caufield & Byers, Enterprise Partners Venture Capital, JAFCO Ventures, August Capital and Applied Materials Ventures. To learn more, please consult

Devicescape™ is a trademark of Devicescape Software, Inc. All other trademarks are the property of their respective owners.

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