Persona Software Named to the Pulver 100 for the 3rd Consecutive Year

September 13, 2005

Fall VON 2005

SANTA CLARA, Calif. & MELVILLE, N.Y.--(BUSINESS WIRE)--Sept. 13, 2005--Persona Software, Inc., the world's leading developer of Personal Mobility Applications (PMAs) for Fixed-Mobile Convergence (FMC) announced that it has been named to the 2005 "pulver 100", which is the VoIP industry's premiere listing of privately held growth companies that represent the future of the communications ecosystem, for the 3rd consecutive year. Persona Software has been named to the list because of its open-SIP based PMAs targeted at combined, wireless, and mobile virtual network operators as well as broadband service providers that provide end-user personalization and control of converged communications services as well as FMC.

Persona OnePhone enables mobile users to roam seamlessly between WiFi and cellular networks with one phone, one identity and one phone number. With Persona OnePhone, mobile users can access advanced IP voice features anywhere, anytime plus a new world of advanced "Personal Mobility Applications" that provide road warriors and consumers with unprecedented convenience, productivity, control, and savings. Persona OnePhone is the only network-based FMC solution using the Session Initiation Protocol (SIP) standard. Persona OnePhone brings FMC to carriers with 2.5G wireless networks with minimal incremental investment and provides an upgrade path for carriers to implement 3G networks at their own pace.

"The pulver 100 is the VoIP industry's first and foremost award listing, and it continues to grow in significance, because companies like Persona Software, continue to spread IP communications via Persona OnePhone™ and other Personal Mobility Applications," said Jeff Pulver, Founder and Chairman of pulvermedia. "We're proud to name Persona Software to this year's pulver 100."

"Recognition from industry experts such as pulvermedia underscores the value that Persona Software brings to the rapidly expanding market for applications based on FMC," said Rob Fuggetta, vice-president and chief marketing officer for Persona Software. "Persona Software delivers compelling value beyond the seamless hand-off of FMC by providing end-user control and personalization never before available in mobile applications."

David Schwartz, director of marketing for Persona Software, will participate in the panel, "WiFi within the Enterprise," at 9:00 am on Monday, September 19th, part of the WiFi VoIP Summit at the Fall VON Conference organized by pulvermedia. Persona Software will also exhibit at Fall VON in Boston, September 19 - 22, in booth 235.

About the pulver 100

Originally introduced in 2002, the pulver 100 features private companies in the communications sector that have substantial real-world deployments and enjoy significant growth rates. The value chain characterized by pulver 100 differs from the vertically integrated telecom model of the last century, focusing more on a networking-industry model that espouses open interfaces, connectivity decoupled from services, and software decoupled from hardware. For additional details on the 2005 pulver 100, please visit www.pulvermedia.com.

About Persona Software, Inc.

Persona Software, Inc., formerly LongBoard, Inc., develops open, SIP-based "Personal Mobility Applications" for leading carriers and service providers worldwide that drive Fixed-Mobile Convergence. Persona Software is the world's only company that has demonstrated seamless roaming between cellular and WiFi networks using industry-standard SIP protocols and that also provides compelling revenue-generating "Personal Mobility Applications." Leading venture capital firms including Enterprise Partners and Storm Ventures are key investors in Persona Software. Persona Software is headquartered at 3121 Jay Street, Santa Clara, Calif., 95054 with offices in Raleigh, NC (RTP) and Tokyo, Japan. For more information, phone 408-571-3300, email: pr@personasoft.com or visit the company's website at http://www.personasoft.com.

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